A woman of global relevance, Claudine P. Moore

http://www.businessdayonline.com/NG/index.php/inspiring-woman/38805-a-woman-of-global-relevance-claudine-p-moore

Talk about one gorgeous and intelligent black woman doing the womenfolk proud and Claudine P. Moore comes foremost on the list. Currently in America and to visit Nigeria soon, Claudine is committed to providing consultancy services to companies, brands, PR, advertising and marketing agencies.

Her expertise in media strategy, media relations, influencer marketing, corporate communications, strategic positioning, and branding is leveraged for both US and global initiatives on behalf of her clients and agencies. Claudine was recently recognised on The US Network Journal’s ‘40 under Forty’ list of honourees for 2011, and was also listed on The UK 2010 PowerList, a list of Britain’s top 100 most influential black people endorsed by the British Prime Minister.

She was the US director, Marketing, Media Relations and Business Development at the prestigious global PR firm, Hill & Knowlton – the first person of African descent to hold a regional position with the firm – and her appointment was featured in the Wall Street Journal as well as a slew of trade publications.

“While at Hill & Knowlton, by God’s grace, the firm’s share of voice within top industry and business media significantly increased and won key strategic public affairs and multicultural accounts for the firm. I was responsible for all business development activities in the US region,” she reveals.

Prior to joining H&K, Claudine worked with WPP sister company G2 as the director of corporate communications for G2 Branding and Design and G2 Promotional Marketing. In addition, she has worked with McCann ‐Erickson (MRM Partners) as the worldwide relations and business development manager.

Claudine’s deep passion is building brands and providing strategic thinking, creative execution and sponsorship activation for brands and companies, such as Nike, L’Oreal (Ralph Lauren Fragrances), Hewlett Packard, AstraZeneca, HSBC, The Plaza Hotel, Bank of America and Coca‐Cola.

“No known brand wants to be at the bottom. Every brand that is known wants to remain at the top, and those that have not made it there yet put in their best to be at the peak of the business. What I do for either ‘party’ is to help build them to their point of satisfaction, by suggesting and giving advice on the way forward,” she affirms.

Then she adds, “Africa is rising and key countries including Nigeria are experiencing economic growth. This is such a golden moment for the continent and investors are eager for opportunities, but African brands and organisations need to raise their global visibility in order for investors to know about the opportunities.”

Previously, Claudine has worked as the events director for iCrossing, an international interactive marketing firm, where she was responsible for planning and executing corporate marketing campaigns and special events. Her wealth of experience, knowledge and expertise in the general and multicultural markets, in combination with her superb reputation in the US, have firmly established her as a sought-after consultant and advisor.

She currently consults for clients that include Sampo Corporation (China) in conjunction with the government of Dominica, Equinox (US), Arik Airlines (Nigeria and US), award ‐winning creative ‐design agency YARD (US), and House of Tara (US and Nigeria).

A native Brit, Claudine has lived in the US for 12 years. She holds a Bachelor of Science (Honours) Degree in Social Science from South Bank University, London, a Diploma in Counseling and Psychotherapy from Regents College, London, and a Master of Arts in Guidance and Communications from Durham University, England.

She has taught Marketing Principles and Practices at Baruch College, New York City, and is frequently requested as a guest speaker in the US, UK and Africa. Her favourite topics include international branding, international corporate communications, global public relations, international public affairs, marketing and entrepreneurship
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